Tomato Puree and Puree Concentrate are processed tomato products which are useful in cooking food. The production of Tomato Puree Concentrate requires extraction of nectar from tomato and removal of moisture, whereas Tomato Puree can be prepared from fresh tomato by cooking the nectar as well as from puree concentrate. Tomato Puree and Puree Concentrates helps in maintaining the underlying basis for organic agriculture and interaction of the ecological effects of the inputs into our food supply. Both Tomato Puree and Puree Concentrates retains most of the nutrients of tomato and thus preferred in cooking food at home. Tomato puree is widely consumed globally whereas puree concentrate has consumption limited to North America, Western Europe, and Eastern Europe. In other regions, tomato puree concentrate use is limited. Recent innovations and launch of GMO tomato in the market is increasing the production of tomato due to high yield and thus bridging the demand-supply gap. One of the biggest problems with genetically modified Tomato is the genetic engineering in which a gene is inserted into the DNA of food plant is random, and scientists have no idea where the gene goes. This engineering can disrupt the functioning of other genes and can create novel proteins which are not there in our food supply and can create toxins and allergies in the human body. Despite all the positive and negative things, Tomato Puree and Puree Concentrate market has witnessed an exponential growth in the global market which is expected to continue because of high demand among the consumers.
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Tomato Puree and Puree Concentrate market is mainly driven by the changing consumer preferences towards healthy and non-genetically modified food. Adverse effects have reduced the demand for GMO and Non-GMO food. Tomato Puree and Puree Concentrate doesn’t create any harmful consequences on soil and human health whereas GMO Purees have both the problems. Tomato is misguided as Non-GMO Tomato; Organic Tomato is 95%-100% organic (might contain up to 5% non-organic components which are not supposed to be GMO) whereas, Non-GMO Tomato can still contain a certain amount of pesticides, herbicides, and other harmful components. Changing preference toward nutritious and healthy products is the new trend for which companies are launching innovative products to supplement the demand of modern society. Tomato Puree and Puree Concentrate market is large as compared to other Puree and Puree Concentrate market due to the vast plantation of Tomato trees globally. A Tomato tree lives for around 3 to 5 months which increases the burden of replantation and continuously produce fruits and flower further used in various applications. Tomato Puree and Puree Concentrate market will face a surge in demand as many food producing companies started focusing on Organic foods. As per the experts, there is no scarcity of Tomato Puree and Puree Concentrates and farmers are willing to grow Tomato crops, but in the long run, the supply-demand chain will disrupt due to the low yields which will create an opportunity for Tomato Puree and Puree Concentrate suppliers and farmers. Hence, Tomato Puree and Puree Concentrate market is expected to grow during the forecast period due to its versatile benefits.
However, Tomato Puree and Puree Concentrate comes along with many restraints. Tomato Puree has a small shelf life due to the availability of moisture in it; however, puree concentrate can have a shelf life of 1 to 3 years due to powder form syndicate process through which it is produced. Tomato Crop can persist use of synthetic pesticides, herbicides, the residue of hexane, sewage sludge, growth promoting antibiotics and ractopamine drug residue which are harmful to nature and humans. Changes in water sources and quality of water and growth methods are the most important factors to be taken care of in crop production.
Tomato Puree and Puree Concentrate market has an opportunity to replace raw tomato consumption due to changing food preferences.
Tomato Puree and Puree Concentrate market can be segmented on the basis of type which includes tomato puree and tomato puree concentrate. The Tomato Puree and Puree Concentrate market can be segmented on the basis of form which includes liquid and powder. Tomato Puree and Puree Concentrate market can also be segmented on the basis of the application which includes Food (Cooking food, Sauce and ketchup, Jam and Condiments, Desserts and Others (paste, etc.)), Beverage (Juice and Others (Cocktails, mocktails, etc.))
The market participants in Tomato Puree and Puree Concentrate market are Del Monte Foods, Inc., Heinz Wattie’s Ltd., Conserve Italia Group, Conagra Brands Inc., Sainsbury’s and many more.