Pyruvate is an alpha-keto acid and is produced as an intermediate product during several metabolic pathways inside the cell. In the presence of oxygen, pyruvate supplies energy to the cell through the citric acid cycle, while in the absence of oxygen, pyruvate is fermented to lactate. Pyruvate is usually used as a supplement for fat and weight loss. Certain studies have shown that pyruvate enhances the endurance of some specific muscles, therefore it is also used for improving the athletic performance. Pyruvate has applications in industries such as food, pharmaceutical, cosmetics, dietary supplements, etc.
Pyruvate Market: Dynamics
In recent years, as there is an increase in health awareness, the trends of health and fitness have increased among consumers. Due to the busy and sedentary lifestyle, consumers prefer the products that are easy to consume and provide health benefits and therefore the sales of dietary supplements are increasing all across the globe.
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More than 70% of the U.S. adults consume dietary supplements while Italy and Germany are also likely to experience an increase in the use of dietary supplements. Also, the prevalence of obesity is increasing at an alarming rate and therefore pyruvate might be a suitable dietary supplement as it helps in reducing the body fat. Thus, the increase in the obesity and health issue might serve as one of the drivers for the increase in the market of pyruvate.
As the demand for dietary supplements is increasing, therefore the competition in the dietary supplement industry is also increasing. The companies are trying to develop new and innovative products by keeping a track on the current market trends and are trying to design the products according to the consumer requirements. Thus, consumers have a lot of options for dietary supplements, and therefore, it might have a negative impact on the pyruvate market.
Another important restraint is that pyruvate is not an essential nutrient. Pyruvate is produced in the body during the metabolism of carbohydrates and can be also obtained from cheese, apples, etc. Therefore, consumers might prefer the use of other dietary supplements which provide health benefits along with the essential nutrients.
Pyruvate Market: Segmentation
Pyruvate Market segmentation on the basis of end-use:
- Food and Beverages industry
- Dietary supplements
- Pharmaceutical Industry
- Others (e.g. Cosmetics industry, etc.)
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Pyruvate Market: Prominent Players
Some of the major key players are Musashino Chemical Laboratory, Ltd., QingDao ZhongZheng ChiCheng Industry & Trade Co., Ltd., Bedoukian Research, Inc, Merck Life Science Private Limited, Karolinska Industries, Jinan Pengbo Biotechnology Co., Ltd., etc.