Pay-per-click (PPC) Advertising Market 2019: Revenue, Growth Rate, Application, Sales, Trend

Pay-per-click (PPC) Advertising Market 2019-2025

Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2018-2025 Report presents the worldwide Pay-per-click (PPC) Advertising Market analysis with in depth study of manufacturers, region, type and application and its future scope in the industry till 2025.

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

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This report focuses on the global Pay-per-click (PPC) Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Pay-per-click (PPC) Advertising development in United States, Europe and China. In 2017, the global Pay-per-click (PPC) Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

The following manufacturers are covered in this report, with sales, revenue, and market share for each company: Google, Bing, Yahoo,,, Baidu, Wolframalpha, DuckDuckGo, Sogou and others.

  • Market size by Product –
  • Flat-rate PPC
  • Bid-based PPC
  • Market size by End User/Applications –
    • Middle and Small-sized Enterprise
    • Large-scale Enterprise
  • Market size by Region
    • North America
    • Europe
    • China
    • Japan
    • Southeast Asia
    • India
    • Central & South America
  • The study objectives of this report are:
  • To analyze global Pay-per-click (PPC) Advertising status, future forecast, growth opportunity, key market and key players.
  • To present the Pay-per-click (PPC) Advertising development in United States, Europe and China.
  • To strategically profile the key players and comprehensively analyze their development plan and strategies.
  • To define, describe and forecast the market by product type, market and key regions.

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Table of Contents:
1 Report Overview

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Pay-per-click (PPC) Advertising Market Size Growth Rate by Type (2013-2025)
1.5 Market by Application
1.5.1 Global Pay-per-click (PPC) Advertising Market Share by Application (2013-2025)
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Pay-per-click (PPC) Advertising Market Size
2.2 Pay-per-click (PPC) Advertising Growth Trends by Regions
2.2.1 Pay-per-click (PPC) Advertising Market Size by Regions (2013-2025)
2.2.2 Pay-per-click (PPC) Advertising Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Pay-per-click (PPC) Advertising Market Size by Manufacturers
3.1.1 Global Pay-per-click (PPC) Advertising Revenue by Manufacturers (2013-2018)
3.1.2 Global Pay-per-click (PPC) Advertising Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Pay-per-click (PPC) Advertising Market Concentration Ratio (CR5 and HHI)
3.2 Pay-per-click (PPC) Advertising Key Players Head office and Area Served
3.3 Key Players Pay-per-click (PPC) Advertising Product/Solution/Service
3.4 Date of Enter into Pay-per-click (PPC) Advertising Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Pay-per-click (PPC) Advertising Market Size by Type (2013-2018)
4.2 Global Pay-per-click (PPC) Advertising Market Size by Application (2013-2018)

5 United States

6 Europe

7 China

8 Japan

9 Southeast Asia

10 India

11 Central & South America

12 International Players Profiles

13 Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)

In this study, the years considered to estimate the market size of Pay-per-click (PPC) Advertising are as follows:

  • History Year: 2013-2017
  • Base Year: 2017
  • Estimated Year: 2018
  • Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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