The global mobile money market is on the cusp of a transformative change with growth increasingly swinging toward emerging economies, says TMR in a new report. The global mobile money market will derive growth from factors such as companies investing in context-based marketing and real-time marketing to leverage mobile money.
With smartphone and personal device sales spiraling in emerging countries with an increasingly affluent consumer base, the need for more inclusive banking is also simultaneously being felt. This presents a multi-billion dollar opportunity for companies such as Bango.net Limited, Fortumo OÜ, Paypal, Inc. (PayPal Holdings, Inc.), Judo Payments, and others. Mobile commerce, mobile banking, mobile wallets, and mobile payments all come under the purview of the mobile money market.
The coming together of various conducive factors will create an opportunity-laden environment for providers of mobile money services. Currently, service providers are focusing on cost effective alternatives to reach out to a larger consumer base. However, consumers continue to remain wary about security and privacy; the situation is compounded by regulatory complexity hampering the long-term growth of the mobile money market.
In the global mobile money market, by mode of payment, the SMS payment segment holds the largest share. This is attributable to the convenience and efficiency that SMS-based payment operations lend. The greatest advantage, however, is that SMS-based mobile money is compatible with different connected devices such as tablets and smartphones.
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In countries across MEA, APAC, and Europe, transactional payments by SMS are already popular and there are no signs of their popularity fading through the forecasting horizon. However, the market is also marked by a growing adoption of other payment methods such as mobile billing, payment clients, and WAP-based payments. The future could see NFC and UUSD/STK modes emerge in a big way to challenge the leading position of SMS payments.
Moreover, by type of purchase transaction, in 2014, the money transfers and payments segment was the largest in the global mobile money market. Growth is projected to be the strongest in the airtime transfers and top-ups segment through 2024. In 2015, sectors such as BFSI, energy and hospitality collectively accounted for more than one-third of the revenue generated in the mobile money market.
Geographically, the mobile money market saw the highest revenue coming in from Europe in 2015. While North America trailed Europe in terms of revenue contribution, the region is expected to post better growth as compared to Europe through the forecast period.